#NEWSSTAND PRICE OF MILWAUKEE JOURNAL SENTINEL FREE#
A print subscriber with free access to the electronic version of your paper cannot be counted as a paid e-Subscriber.” Is is possible “electronic copies” listed on the statement of ownership are different than digital copies? Here are the instructions from Wisconsin Newspaper Association on filling out this form, which are very explicit: “Remember that paid electronic subscriptions may be included as circulation… A paid subscriber, electronic or print, may only be counted once. Stanley has also offered a glowing picture for JS readers, with a May 2019 column declaring that “our paid digital subscriptions have grown by 170% in the last two years.” And as recently as July Journal Sentinel editor George Stanley told Poynter Institute reporter Rick Edmonds that the JS actually had more than 50,000 digital subscribers. A report citing figures from the Alliance for Audited Media (AAM) listed the Journal Sentinel as having not 7,537, but 15,826 digital subscribers as of the third quarter of 2020. In other reports, however, the newspaper has offered higher digital figures. In less than a decade the paper lost 57% of its Sunday readers and 58% of its daily readers. The newspaper’s required “Statement Of Ownership, Management and Circulation” filed on October 1 and buried in the October 7 print edition reported that for the previous 12 months the paper averaged just 67,107 paid print subscribers and 7,537 “paid electronic copies,” for a total of just 74,644 subscribers.Īll told, these are stunningly bad numbers. Its total of daily subscribers, which stood at 175,600 in 2012, had plummeted to 111,251 in 2018, dropping further to 94,171 in 2019 and 83,628 in 2020.īut it still hasn’t bottomed out. And these include both print and digital subscribers. The company’s annual reports provide subscriber data for each of its papers and shows these numbers for the Journal Sentinel: Most of that decline came before the impact of the internet, but the paper’s circulation decline since 2012 has been more drastic and has if anything gotten worse since the paper was bought out by Gannett.
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